DO use a font that can be read from a distance. The company’s name, phone number and website are easy to find and read.Ģ.  The Air Products vans installed by Connecting Signs may be graphic heavy, but by no means is it overwhelming. use the same logos, colors, fonts, etc.) This will help viewers recognize your brand and company. Also make sure to create a wrap that’s consistent with your branding design (i.e. Remember that you’re branding your vehicle, not a stationary object (and even if you are branding a stationary item, please don’t do this!) Your audience has just a few seconds to digest the information. This doesn’t mean listing every single service you offer all over your vehicle, with clipart as examples. This should be your contact information, your business name and the basics of what you do. Think of what your most important information is. DON’T overload your vehicle with graphics or information. If you don't have a logo yet and are wondering what to include in yours, check out these construction company logos. Now, before you decide to slap on a magnetic sticker on your truck or plaster your business van with a giant wrap, take note of these do’s and don’ts. Pretty significant cost difference, right? According to the the Outdoor Advertising Association of America (OAAA,) vehicle wraps cost less than $44 per million impressions, compared to outdoor signs at $3.56 per thousand impressions, and newspaper ads at $19.70 for per thousand impressions. On average, a full vinyl wrap will cost between $1,500 and $3,000 ( 4). If those numbers don’t convince you of the power of vehicle wraps and graphics, consider these statistics. Think about that! Even if you’re not actively reading that home builders advertisement on the side of that truck on your way to work, you’re being exposed to it, and somewhere, in the back of your head, you’ve subconsciously acknowledged that information. Simply by driving to and from their place of business, a vehicle advertisement can get 30,000 to 70,000 daily vehicular impressions ( 3).  It goes without saying that many businesses take advantage of our vehicle and commute-bound situations and use vehicles as advertisements. Percentages aside, what this all ultimately means is we spend a lot of our time in and around vehicles. About 86% of us drive to work or commute in some way via vehicle ( 2). On average, we Americans spend more than 17,600 minutes driving a year ( 1). To get the most out of your vehicle branding investment, you’ll need to recognize how to best represent your company with quality graphics and how not to become a local nuisance.

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